There is seldom a word that is as misunderstood, yet as critical to understand, as engagement. Study upon study shows the vital benefits that engaged customers, employees and communities yield, YET, for most people who actually do the work of engagement they are in reality stuck trying one tactic after another, without a strategic understanding of what it is, and how to increase it.
For without understanding and operationalising engagement, your organisation will be left at the mercy of those who do, and who enjoy a customer that has a bond with their products and brand that even the most competitive of offerings cannot break. Engagement, then, must either be your future, or it will be your funeral.
That’s where this talk comes in. Eight years in the making, redrafting and deconstructing almost two decades of experience into a profoundly simple framework that demystifies what engagement is, and will leave you knowing how it happens, how to get management and your team on board with it, and most importantly, how to strategically increase it.