James Luther

James Luther is a Creative Director at frog, working out of their Milan studio. He is an award-winning product designer and innovation strategist with 30 years of experience helping top tier companies define and develop user centered products and services. He has deep experience across multiple product segments and has lived and worked in the US and Europe, helping companies such as GE, Philips, Novartis, Mandarina Duck, Nike, Ducati and Lego.

UX Salon Talk

Convergent Design: Prototyping at the intersection of Physical and Digital Experience

In a market saturated with digital experiences, the world’s largest technology companies have turned to physical product as a way to both transport value and deepen their connection with users. This intersection of physical and digital experiences has given rise to the emerging field of convergent design.

This talk provides a framework for understanding convergent design, offering examples from frog’s portfolio that illustrate the importance of simulating the whole user interaction, to achieve the very best user experience.

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